The Survey Handbook

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey. "

—Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this edition:

• The characteristics and uses of qualitative surveys
• The steps in a content analysis of qualitative data
• Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
• The main components of an informed consent form

Skills and resources necessary for conducting a survey are introduced in this book. Through the use of numerous examples, Arlene Fink describes the four different types of survey instruments, the activities that constitute a "typical" survey, and demonstrates how to organize surveys and estimate their costs. In addition, she discusses useful techniques such as: what types of questions to ask in pilot tests; how to relate survey costs to needs for personnel and time; and how to execute a management plan and a budget for a survey.

Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles and President of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted many research studies in medicine, public health and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and its Health Services Research Center and is on the Advisory Board of the University of Southern California's Minority Research Center. She is also a consultant to the American Society for Bioethics, the International Society for Clinical Bioethics, and L'institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) Paris, France. Professor Fink has lectured extensively in the United States and internationally and is the author of over 100 peer-reviewed articles and 15 textbooks.