Overview
International trade is packed with opportunities—and loaded with perils. Now businesspeople can successfully navigate the highly complicated, potentially risky exporting arena with this easy-to-read, step-by-step manual.THE ULTIMATE GUIDE TO EXPORT MANAGEMENT covers all the fundamental skills and knowledge needed, including how to:
* Meet international customer service demands, including 3 key steps to resolving problems with customers
* Negotiate competitive shipping rates with freight forwarders
* Choose between air and ocean carriers
* Prepare quality export documentation, the backbone of global trade
* Master the art of export packing, and reduce loss up to 70%
* Acquire insurance to cover political risk and export credit exposures
* Use Internet technology to gain a competitive advantage
* Ship painlessly all over the globe—and much more.
Author Biography: Thomas A. Cook (Melville, NY) is managing director of American River International, an instructor at the World Trade Institute of Pace University, an AMA seminar leader, and the author of hundreds of articles on international trade.