Log in to track your reading progress.
Synopsis
The Ultimate Question offers hands-on guidance on how to:
- Distinguish good profits from bad
- Identify core customers and set priorities for strategic investments
- Move customers beyond mere ìsatisfactionî to true loyalty
- Create communities of passionate advocates that stimulate innovation and growth
The Washington Post
Among management books, this one's a keeper.
Book Details
Published
April 1, 2006
Publisher
Franklin Covey Company
Format
Compact Disc
ISBN
9781929494958