Business & Economics, Business Ethics
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Synopsis
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
Book Details
Published
May 1, 2006
Publisher
SAGE Publications
Format
Hardcover
ISBN
9781412918923