Anyone who makes money from woodworking knows how hard it is to make a profit. The key to generating a steady flow of work and income is a carefully planned marketing program. This clearly focused, up-beat guide is an introduction to basic marketing for small-shop woodworkers. Martin Edic explains how to think like a marketer, set realistic goals, develop strategic plans, create impact with advertising, use direct-mail techniques, and get the most from trade and craft shows. He gives valuable tips for creating effective promotional materials and shows how to develop customer lists. In addition, he provides sample marketing plans that can be adapted to any woodworking business. With Edic's can-do approach, you can sell your work with less effort and more profit. You'll also learn to develop long-range plans to achieve both financial and professional success.
An introduction to basic marketing for small-shop woodworkers. Covers developing a marketing plan, long-term strategic planning, aspects of advertising such as photography and graphics, direct mail, trade and craft shows, and telemarketing, and offers tips on creating promotional materials and taking advantage of publicity. Includes checklists and questionnaires, sample press releases, and sample marketing plans and ads. Annotation c. Book News, Inc., Portland, OR (booknews.com)
