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Overview
This is an updated and expanded edition of the best-selling Thinkertoys, which is considered by many to be the classic book of creative thinking techniques. The original ground-breaking first edition was widely acclaimed by readers and reviewers. The Wall Street Journal reported 'this book will change the way you think." Women In Business lauded it as "one of the most important business titles of the decade," Success magazine described it as a "fun-to-read book which helps you to create and act on ideas," USA said "believe it or not, this wonderful book will have you challenging the seemingly impossible every day," Executive Book Summaries praised it by saying, "What we need is a compendium of ways to solve problems. And that's exactly what you get in Thinkertoys" Entrepreneur acclaimed it as "required reading for anyone in business," the Futurist said "Thinkertoys" shows you how to do what you think can't be done," and the AMA called it "the most significant book on creativity published in the last twenty years."This new edition contains updated examples, three new Thinkertoys and an entirely new group brainstorming section with five new chapters. Michael is also the author of Thinkpak (A Brainstorming Card Set), which is a novel creative-thinking tool that is designed to facilitate brainstorming sessions and Cracking Creativity (The Secrets of Creative Geniuses) which describes the common thinking strategies creative geniuses have used in the sciences, art, and industry throughout history and shows how we can apply them to become more creative in our business and personal lives.
From the Author
Most people of average intelligence, given data or some problem, can figure out the expected conventional response. When confronted with problems, we fixate on something in our past that has worked before. We ask, "What have I been taught in life, education or work on how to solve the problem?" Then we analytically select the most promising approach based on past experiences, excluding all other approaches, and work within a clearly defined direction towards the solution of the problem. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion. Typically, we think reproductively, that is on the basis of similar problems encountered in the past. This is why we so often fail when confronted with a new problem that is similar to past experiences only in superficial ways, or on the surface, and is different from previously encountered problems in its deep structure. Interpreting such a problem through the prism of past experience will, by definition, lead the thinker astray. Reproductive thinking leads us to the usual ideas and not to original ones. If you always think the way you've always thought, you'll always get what you've always got--the same old, same old ideas. My "Thinkertoys" are creative-thinking techniques that will change the way you think. Each "Thinkertoy" contains specific instructions and an explanation of why and how it works including anecdotes, stories, and examples of how others have implemented the technique to produce their breakthrough ideas.
Synopsis
This is an updated and expanded edition of the best-selling Thinkertoys, which is considered by many to be the classic book of creative thinking techniques. The original ground-breaking first edition was widely acclaimed by readers and reviewers. The Wall Street Journal reported 'this book will change the way you think." Women In Business lauded it as "one of the most important business titles of the decade," Success magazine described it as a "fun-to-read book which helps you to create and act on ideas," USA said "believe it or not, this wonderful book will have you challenging the seemingly impossible every day," Executive Book Summaries praised it by saying, "What we need is a compendium of ways to solve problems. And that's exactly what you get in Thinkertoys" Entrepreneur acclaimed it as "required reading for anyone in business," the Futurist said "Thinkertoys" shows you how to do what you think can't be done," and the AMA called it "the most significant book on creativity published in the last twenty years."
This new edition contains updated examples, three new Thinkertoys and an entirely new group brainstorming section with five new chapters. Michael is also the author of Thinkpak (A Brainstorming Card Set), which is a novel creative-thinking tool that is designed to facilitate brainstorming sessions and Cracking Creativity (The Secrets of Creative Geniuses) which describes the common thinking strategies creative geniuses have used in the sciences, art, and industry throughout history and shows how we can apply them to become more creative in our business and personal lives.
From the Author
Most people of average intelligence, given data or some problem, can figure out the expected conventional response. When confronted with problems, we fixate on something in our past that has worked before. We ask, "What have I been taught in life, education or work on how to solve the problem?" Then we analytically select the most promising approach based on past experiences, excluding all other approaches, and work within a clearly defined direction towards the solution of the problem. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion. Typically, we think reproductively, that is on the basis of similar problems encountered in the past. This is why we so often fail when confronted with a new problem that is similar to past experiences only in superficial ways, or on the surface, and is different from previously encountered problems in its deep structure. Interpreting such a problem through the prism of past experience will, by definition, lead the thinker astray. Reproductive thinking leads us to the usual ideas and not to original ones. If you always think the way you've always thought, you'll always get what you've always got--the same old, same old ideas. My "Thinkertoys" are creative-thinking techniques that will change the way you think. Each "Thinkertoy" contains specific instructions and an explanation of why and how it works including anecdotes, stories, and examples of how others have implemented the technique to produce their breakthrough ideas.