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Overview
American business, economics, and society are changing at the speed of light. On the eve of the twenty-first century, the pressure is on, and leaders need to learn faster, think smarter, and free themselves from confining assumptions and old mindsets. In Thinking in the Future Tense, bestselling author and business lecturer Jennifer James offers a dynamic new way of achieving these goals, explaining how to master new business trends, products, and services by identifying, interpreting, and exploiting change. This book's practical -- and sometimes surprising -- insights into this process include: * We are not just developing new technological skills, we are evolving new personalities and, ultimately, new characters. * The traditional old-boy "lodge" organizations with bureaucratic mindsets are cracking. James reveals who is falling apart and why, and describes the entrpreneurs and organizations of the future. * Managers whose perceptions are clouded by nostalgia make hiring, firing, evaluation, and conflict-resolution errors that cost them precious time, money, and goodwill. What it all comes down to, James explains, is the ability to think on the edge of the culture. As witty and intellectually exciting as it is practical, Thinking in the Future Tense tells managers how to seize and maintain the competitive edge in time to help their companies -- and keep their jobs.Synopsis
American business, economics, and society are changing at the speed of light. On the eve of the twenty-first century, the pressure is on, and leaders need to learn faster, think smarter, and free themselves from confining assumptions and old mindsets. In Thinking in the Future Tense, bestselling author and business lecturer Jennifer James offers a dynamic new way of achieving these goals, explaining how to master new business trends, products, and services by identifying, interpreting, and exploiting change. This book's practical -- and sometimes surprising -- insights into this process include: * We are not just developing new technological skills, we are evolving new personalities and, ultimately, new characters. * The traditional old-boy "lodge" organizations with bureaucratic mindsets are cracking. James reveals who is falling apart and why, and describes the entrpreneurs and organizations of the future. * Managers whose perceptions are clouded by nostalgia make hiring, firing, evaluation, and conflict-resolution errors that cost them precious time, money, and goodwill. What it all comes down to, James explains, is the ability to think on the edge of the culture. As witty and intellectually exciting as it is practical, Thinking in the Future Tense tells managers how to seize and maintain the competitive edge in time to help their companies -- and keep their jobs.