Overview
From Nam June Paik to Jane Fonda -- what are the possibilities of video? How has the use of video changed our daily lives?Timeshift examines the powers and capabilities of video and the cultures in which it thrives. Sean Cubitt argues that video has
the potential to become a uniquely democratic medium. Video is not subserviant to film, television, and computer media, instead it adds a new dimension to each of them. Whether in video rentals, off-air recordings, music video, or video art, viewers have found a nuew cultural relation
through electronic recording.
Timeshift looks at the aesthetics of video, and tests current semiotic, postmodernist and psychoanalytic approaches in the laboratory of real life video viewing. Unlike previous works which have concentrated on theory, chronology, technology,
and sociology, Timeshift places emphasis on different processes of viewing.