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Overview
Your favorite TV programs are buried in never-ending commercials. Decent TV programs are smothered in a swamp of violence, sex and copycats. All those offensive prescription drug commercials disgust you. This book is for you.After 35 years in the advertising and marketing business, John V. Doyle knows the kind of people who labor there, what motivates and drives them. In "Unbidden Persuaders" he sides with millions of Americans now fed up with advertising's impositions, imperfections and insults. If you are one of them, this book is for you.
Doyle has wrapped a knock down critique of current TV advertising and programming within an autobiography of his mid-1900s career in the business. The result is a captivating, convincing, compelling dissection of the advertising and marketing practices that so deeply intrude into everyone's daily life.
How a once proud business went wrong? How and why it happened? Who is most responsible? What can be done about it? All are investigated in depth and revealed in full. But beware! Among the many big names that people this book, you play a starring role. Hero or villain? To find out, this book is for you.
Book Details
Published
August 31, 2005
Publisher
iUniverse, Incorporated
ISBN
9781462065813