Understanding Public Opinion

In this highly anticipated revision, editors Barbara Norrander and Clyde Wilcox expose readers to the substance and process of public opinion research in an accessible way. Capturing the diversity of this research with twelve essays-ten new to this edition and two fully updated-well-respected contributors highlight the many approaches social scientists use to explore public opinion while citing actual research and teasing out the political implications of their findings. Part introductions provide important thematic context, and a statistics primer in the appendix is a handy reference. More relevant and thought-provoking than ever, Understanding Public Opinion is the ideal supplement for any public opinion course.