Marketing - General & Miscellaneous, Industrial Design - General & Miscellaneous
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Overview
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Synopsis
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Book Details
Published
January 1, 2005
Publisher
Palgrave Macmillan
Pages
200
Format
Hardcover
ISBN
9781403906779