This new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
About the Author, Martin M. Pegler
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. Currently a professor in the Visual Presentation and Exhibit Department at the Fashion Institute of Technology, he is also a popular lecturer in the United States, Latin America, Europe, and the emerging Pacific Rim countries. The range of his experience includes retail design, caf and restaurant design, supermarket, market, and specialty food stores, shop exteriors, and streetscapes. He is the editor of two trade publications with world-wide distribution, as well as a contributing editor to Retail Asia, a Singapore based business magazine and POP Today out of India. Pegler has been honored by the Professionals for the Advancement of Visual Education (PAVE) with a Lifetime Achievement Award. In 2001, he was selected for the NY State's Chancellor's award for Excellence in Teaching. He is also an inductee in the Visual Merchandising / Display Industries Hall of Fame and an elected member of the Society of Visual Merchandisers of which he has served as secretary / treasurer.
