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Overview
For the fourth presidential election running, Michael W. Traugott and Paul J. Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just imagine what misreading the polls can do!
About the Author:
Michael W. Traugott is professor and chair of the Department of Communication Studies and senior research scientist in the Center for Political Studies at the Institute for Social Research at the University of Michigan
About the Author:
Paul J. Lavrakas is former professor of journalism and communication at Northwestern University and The Ohio State University. He is currently senior research methodologist at Nielsen Media Research
Synopsis
In this book Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!