Overview
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
- Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Synopsis
Boost your bottom line with your $25 Google AdWords credit — see inside
Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.
- Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business
- Rank high — attract customers by rising to the top of searches; the secrets are in Book II
- How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform
- It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget
- Keep in touch — Book V helps you develop marketing e-mails that customers want to read
- Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients
- Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
- Go mobile — leverage mobile technology with the tips in Book VIII
Open the book and find:
- Secrets to building Web sites that deliver your message
- How to get your site found by search engines
- Ways to improve your marketing with Web analytics
- Top ways to generate site traffic
- How to write ads that get clicks
- Tips on winning an audience for your blog
- How to deliver valuable mobile content
Inside — your Google AdWords gift card worth $25