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Web Project Management: Delivering Successful Commercial Web Sites by Ashley Friedlein β€” book cover

Web Project Management: Delivering Successful Commercial Web Sites

by Ashley Friedlein
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Overview

Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.

* Includes insider tips from the perspective of the world's leading Web developers.
* Focuses on project management as it relates to e-commerce.
* Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
* Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
* Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.

Audience: Project Managers, Producers, Web Managers, Webmasters, Production Managers, Developers, Designers.

Synopsis

"Ashley Friedlein is to be admired for his craft and commended for this tutorial. A lot of people will end up owing their jobs to this book."
—Philip Greenspun, ArsDigita

"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession."
—Andrew Bibby, Director of Projects, Razorfish

Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.

Features:
* Includes insider tips from the perspective of the world's leading Web developers.
* Focuses on project management as it relates to e-commerce.
* Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
* Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
* Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.

Booknews

Outlining a Web project management strategy for building commercial sites, this book details an eight-stage approach to supervising contributors, quality, costs, and schedules. It offers advice on defining, measuring, and understanding the project's status, and identifies key principles for Web management. A case study illustrates major concepts; screen captures support narrative descriptions. Friedlein is a Web manager and consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author, Ashley Friedlein

Ashley Friedlein is cofounder and CEO of e-consultancy (www.e-consultancy.com), an online and offline service for U.K. e-business professionals, providing access to the best e-business information and advice. Previously, he was lead strategist and senior producer at Wheel, where he successfully managed the development, delivery, and ongoing maintenance of several major Internet sites, in particular those for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major U.K. broadcasters. He is the author of Web Project Management: Delivering Successful Commercial Web Sites (2001).

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Editorials

From the Publisher

"a must-have for web professionals"
- Marketing Mix

"One unhailed volume turns Web project management into a serious sub-discipline... After you've bought it and studied it thoroughly you'll know how Web development should work."
- Shorewalker.com

"Ashley Friedlein is to be admired for his craft and commended for this tutorial. A lot of people will end up owing their jobs to this book." - Philip Greenspun, ArsDigita
"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession." - Andrew Bibby, Director of Projects, Razorfish

From The Critics

Outlining a Web project management strategy for building commercial sites, this book details an eight-stage approach to supervising contributors, quality, costs, and schedules. It offers advice on defining, measuring, and understanding the project's status, and identifies key principles for Web management. A case study illustrates major concepts; screen captures support narrative descriptions. Friedlein is a Web manager and consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book Details

Published
October 1, 2000
Publisher
Elsevier Science
Pages
324
Format
Paperback
ISBN
9781558606784

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