User Interfaces, General Web Site Design/Development, Web Site Design

Web Site Usability Handbook

Name: Web Site Usability Handbook
Author: Mark Pearrow
ISBN: 9781584500261

by Mark Pearrow

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Overview

Does your web site convey your message effectively? Are your customers finding what they need easily? Determining these factors is a difficult task that has challenged Usability professionals since the first web page was posted. Company web sites aren?t optional in today's highly competitive business environment and ensuring that your investment on the web is well spent, is a challenge facing all levels of web professionals. With the hands-on guidance and examples provided in this book, readers will find practical tools to make certain that their site is as effective and user-friendly as possible. They?ll learn to create sites that are free of navigation ?dead ends,? difficult to use interfaces, and other barriers to usability. All of the principles of User Centered Design (UCD) are covered along with critical Human Factors, and guidelines for implementing a test plan. Examples of Usability issues and how they are dealt with are covered through a case study focused on fixing an existing site. As new techniques and tools are introduced, the team of usability specialists will detail how they implement these new tools as they work through the evaluation, testing, and transformation stages.

About the Author, Mark Pearrow

Mark Pearrow (Dedham, MA) is a sponsored research staff member at the MIT Computer Science and Artificial Intelligence Laboratory in Cambridge, MA. His current research is in the area of Technology, Psychology, and Society. He is also the author of the first edition of the Web Site Usability Handbook and The Wireless Web Usability Handbook (Charles River Media).