Data Warehousing & Mining

Webmining for Profit E-Business Optimization

Name: Webmining for Profit E-Business Optimization
Author: Jesus Mena
ISBN: 9781555582654

by Jesus Mena

Write a review

Overview

WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies.

This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies.

Appeals to anyone faced with the daunting task of selecting the right personalization product or service Provides insight into building sticky and profitable web sites Author has provided data mining consulting services to Fortune 100 corporations

Audience: Chief technology and chief executive officers of dot-coms and brick and mortar websites; web marketers and e-business directors.

About the Author, Jesus Mena

Jesứs Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at [email protected].