E-Commerce - Management, Advertising - Media & Media Planning, Online Marketing, Digital Media & New Communications Technologies
Log in to track your reading progress.
Overview
Written by Jim Sterne, an expert in Web advertising and marketing, this book is a start-to-finish resource for maximizing the power of Web economics on your bottom line. Learn which ad designs, key phrases, and information attracts your target market's attention and drives them to your site. Once there, learn how to keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.Book Details
Published
September 21, 1997
Publisher
Indianapolis, IN : Que, c1997.
Pages
464
Format
Textbook
ISBN
9780789712356