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What's Next?

Name: What's Next?
Author: Eamonn Kelly,Peter Leyden
ISBN: 9780738207605

by Eamonn Kelly, Peter Leyden

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Overview

What's Next? is not your typical business book. Far from a simplistic, short-term, inside look at business from a single point of view, it offers fresh new visions of the landscape outside of the world of business, with insights from the world's foremost scientists, scholars, economists, artists, historians, and inventors. Collecting fifty essays on the complex forces that will shape the global environment in the coming decade, Eamonn Kelly and Peter Leyden have orchestrated a collective conversation about what to expect in the future, based on deep interviews with such pioneering thinkers as Francis Fukuyama, Stewart Brand, Mary Catherine Bateson, Paul Hawken, Robert Hormats, Freeman Dyson, Amory Lovins, and Peter Schwartz. Whether you are involved in business, government or non-profits, join the thought leaders of Global Business Network as they journey into the future and explore how organizations can adapt to this new terrain.

About the Author, Eamonn Kelly,Peter Leyden

Eamonn Kelly is CEO and President of Global Business Network, a member of the Monitor Group. Kelly also heads GBN's consulting practice and has worked at senior levels with dozens of the world's leading corporations, as well as with global and national public agencies. He lives in San Rafael, California. Peter Leyden is Global Business Network's Knowledge Developer. Co-author of The Long Boom and former managing editor of Wired magazine, he also served as special correspondent in Asia for Newsweek. He lives in Berkeley, California. Visit the authors' website at www.gbn.com. Eamonn Kelly is CEO and President of Global Business Network, a member of the Monitor Group. Kelly also heads GBN's consulting practice and has worked at senior levels with dozens of the world's leading corporations, as well as with global and national public agencies. He lives in San Rafael, California. Peter Leyden is Global Business Network's Knowledge Developer. Co-author of The Long Boom and former managing editor of Wired magazine, he also served as special correspondent in Asia for Newsweek. He lives in Berkeley, California. Visit the authors' website at www.gbn.com. Eamonn Kelly is CEO and President of Global Business Network, a member of the Monitor Group. Kelly also heads GBN's consulting practice and has worked at senior levels with dozens of the world's leading corporations, as well as with global and national public agencies. He lives in San Rafael, California. Peter Leyden is Global Business Network's Knowledge Developer. Co-author of The Long Boom and former managing editor of Wired magazine, he also served as special correspondent in Asia for Newsweek. He lives in Berkeley, California. Visit the authors' website at www.gbn.com.

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Editorials

From The Critics

The value of "What's Next?" is its ability to stimulate and provoke.

Future Survey

[A] splendid book, intelligently organized.

Futurist

An inspiring and thought-provoking guide to ideas, concepts, and forces influencing business in the next decade.

Independent-London

Genuinely different...like giving individual readers the impression that they are attending a rather grand seminar at a prestigious resort.

The Futurist

An avowedly atypical book...The insights offered by What's Next should be a boon to business leaders interested in new perspectives.

Wired

Not your usual management how-to, this collection is all big, thought-provoking ideas.

Publishers Weekly

Kelly and Leyden, of Silicon Valley- based consultancy Global Business Network, chat with 50 "remarkable people," including entertainers like Laurie Anderson and geographic demographers like Joel Garreau, about everything from China's role in world politics to biotechnology, while trying to figure out how these trends mesh. After everyone's chimed in, the authors propose that the 21st century's successful business leaders will be those who develop an "adaptive advantage" over their competitors, learning to gauge the culture as effectively as the marketplace. They further suggest such corporate-minded entrepreneurs will be the most likely candidates to develop creative solutions for the world's toughest problems. The enthusiasm for corporations isn't unexpected, given Leyden's pro-globalization stance in 1999's The Long Boom, which he co-authored; and much effort is spent explaining why today's recession hasn't nullified those earlier predictions for a prosperous future. One analyst compares the wave of failed dot-coms to "regular brushfires to... make space for fresh growth," while another believes increased antidepressant usage created fearless investors, who pumped the market up to unsustainable levels. With so many people discussing subjects outside their specialized fields, the reflections swerve from insightful to inane, and despite the authors' attempt to structure the book thematically, there's still a disjointed feel to what is, essentially, a hodgepodge of excerpted transcripts. "Things are going to be wild and crazy much sooner than we expect," one contributor warns (as if they weren't already!), but for all the speculation, the book's only practical advice is to learn how to think fast. (Oct.) Copyright 2002 Cahners Business Information.

Soundview Executive Book Summaries

What's Next? brings together the advice and thoughts of fifty preeminent scientists, educators, writers, economists, artists, historians, inventors and thinkers from around the world. These thought leaders from the Global Business Network provide their insights into the forces that will shape the business environment over the next decade. Their incisive commentary and fresh ideas offer an educated glimpse of the challenges and opportunities that are waiting just around the corner. Copyright (c) 2003 Soundview Executive Book Summaries