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When Lean Enterprises Collide: Competing through Confrontation by Robin Cooper β€” book cover
Manufacturing - General & Miscellaneous, Japan - International Business, Production & Operations Management, General & Heavy Industry - Manufacturing, Competition - Economics, Managerial Accounting

When Lean Enterprises Collide: Competing through Confrontation

by Robin Cooper
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Overview

When Lean Enterprises Collide reveals a new theory of competition in which lean manufacturers become locked in a head-to-head race to create the most innovative product at the lowest price. These firms engage in a game of constant and lightning-fast leapfrogging in pursuit of transitory gains. This is the confrontation strategy, and it will shape the competitive landscape for lean enterprises. Cooper shows that the key to success in such an environment is the careful balance of cost, quality, and functionality - the survival triplet - in which cost is the critical element. He describes eight innovative cost management techniques - including target costing and value engineering - that have emerged in Japanese firms to manage costs across the value chain. Leading manufacturers must use aggressive cost management along with TQM and time-to-market to develop products with the appropriate mix of quality, cost, and functionality to satisfy the customer. Evidence of this relentless confrontation strategy and the hidden role of cost management within it emerged during Cooper's five-year study of the management systems inside twenty Japanese companies, including Olympus, Nissan, Citizen, and Komatsu.

When Lean Enterprises Collide reveals Cooper's theory of competition in which lean manufacturers become locked in a head to head race to create the most innovative product at the lowest price. In his compelling argument for the inevitability of the confrontation strategy, Cooper provides a prescription for managing lean enterprises all over the world in the next century.

Synopsis

When Lean Enterprises Collide reveals a new theory of competition in which lean manufacturers become locked in a head-to-head race to create the most innovative product at the lowest price. These firms engage in a game of constant and lightning-fast leapfrogging in pursuit of transitory gains. This is the confrontation strategy, and it will shape the competitive landscape for lean enterprises. Cooper shows that the key to success in such an environment is the careful balance of cost, quality, and functionality - the survival triplet - in which cost is the critical element. He describes eight innovative cost management techniques - including target costing and value engineering - that have emerged in Japanese firms to manage costs across the value chain. Leading manufacturers must use aggressive cost management along with TQM and time-to-market to develop products with the appropriate mix of quality, cost, and functionality to satisfy the customer. Evidence of this relentless confrontation strategy and the hidden role of cost management within it emerged during Cooper's five-year study of the management systems inside twenty Japanese companies, including Olympus, Nissan, Citizen, and Komatsu.

Booknews

Explains information technology (IT) terms, acronyms, and concepts for business managers. Focuses on the business implications of terms and uses company examples to illuminate some 200 entries on aspects of IT such as equipment, processes, software, and systems. This second edition includes 40 new entries. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Editorials

Booknews

Explains information technology (IT) terms, acronyms, and concepts for business managers. Focuses on the business implications of terms and uses company examples to illuminate some 200 entries on aspects of IT such as equipment, processes, software, and systems. This second edition includes 40 new entries. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book Details

Published
September 1, 1995
Publisher
Harvard Business Press
Pages
379
Format
Hardcover
ISBN
9780875845401

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