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Overview
"Translated into more than twenty languages and named one of the best business books of 2007 by reviewers around the world, Wikinomics has become essential reading for businesspeople everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but also at traditional companies that have embraced technology to breathe new life into their enterprises." Don Tapscott and Anthony Williams reveal the nuances that drive wikinomics and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.Synopsis
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.