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Creativity, Business Skills - General & Miscellaneous, Marketing - Products & Services - General & Miscellaneous, Marketing - General & Miscellaneous, New Businesses, Product Management, Success, Motivation & Self-Esteem
Winning at New Products by Robert G. Cooper — book cover

Winning at New Products

by Robert G. Cooper
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Book Details

Published
March 1, 1988
Publisher
Perseus Books,U.S.
Pages
272
Format
Paperback
ISBN
9780201120387

More by Robert G. Cooper

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Lean, Rapid And Profitable New Product Development
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Product Leadership: Pathways to Profitable Innovation
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Top oder Flop in der Produktentwicklung.
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