Advertising - General & Miscellaneous, Applied Linguistics, Advertising - History & Criticism
Words in Ads
Greg Myers
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Overview
This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.
Book Details
Published
November 28, 1994
Publisher
Hodder Education Publishers
Pages
232
Format
Paperback
ISBN
9780340614440