World Business: Globalization, Analysis, and Strategy

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Taking an integrative approach to international business, this textbook discusses business functions in the context of a supply- chain. Hill (University of Alabama) addresses subjects like infrastructure development, technology transfers, cultural change, the geopolitical analysis of regional markets, national markets, global industries, strategic planning, market screening, market entry, supply-chain management, and localization strategies. Annotation ©2004 Book News, Inc., Portland, OR

John Hill was born in England. He completed his bachelor's and master's degrees in the UK and then came to the US to complete a PhD in International Business at the University of Georgia. John has published in over 20 different journals including the Harvard Business Review, Journal of International Business Studies, Long Range Planning among others, and in 1997 was recognized as a top 20 research contributor in the international marketing field by the Journal of Teaching in International Business. He has taught international business and international marketing for over two decades at undergraduate, graduate and executive MBA levels. His business experience includes working for a plastics manufacturer, as an economic analyst, and as a market researcher.