Business Life & Skills, Marketing & Sales, Writing, Advertisting

Write on Target : The Direct Marketer's Copywriting Handbook

Name: Write on Target : The Direct Marketer's Copywriting Handbook
Author: Donna B. Stein, Floyd Kemske
ISBN: 9780844259147

by Donna B. Stein, Floyd Kemske

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Overview

Write on Target is loaded with examples from some of the most successful direct marketing programs working today, plus it's filled with copywriters' invaluable trade secrets and handy how-to tips for each stage of the copywriting process. Whether your direct marketing medium is print, mail, broadcast, telephone, or electronic, copy is still king. And Write on Target will help you to crowning achievements in every direct marketing program you write.

About the Author, Donna B. Stein, Floyd Kemske

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide