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Business Writing & Communication, Business Writing, Strategies for Managers
Writing a Convincing Business Plan by Arthur DeThomas Ph.D. β€” book cover

Writing a Convincing Business Plan

by Arthur DeThomas Ph.D., Stephanie A. Derammelaere
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Overview


A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

Synopsis


(back cover)
BARRON'S BUSINESS LIBRARY

Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations.

Writing a Convincing Business Plan
Third Edition

A sound business plan describes a business's operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.

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Book Details

Published
October 1, 2008
Publisher
Barron's Educational Series, Incorporated
Pages
272
Format
Paperback
ISBN
9780764139345

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