Writing in Bullets

This is a style guide in the spirit of Strunk & White's classic Elements of Style, with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's rules of usage are based on solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others.

Kim Long is the author of The American Forecaster Almanac, an annual that has been going strong for 19 years. It covers consumer and business trends in the United States. He has been interviewed by CBS This Morning, NBC Sunday Today, PM Magazine, CNN, Good Morning America, Geraldo Rivera, ABC Radio, CBS Radio, CNN Radio News, Copley News Service, Mutual Broadcasting, RKO Network, National Public Radio, Voice of America, The National Enquirer, Harpers, Insight Magazine, Atlantic Monthly, Elle Magazine, Family Circle, The Robb Report, Playboy, USA Today, Sporting News, Research Alert, Parade Magazine, and others, including hundreds of smaller newspapers and radio stations.Long has also been a nationally syndicated columnist with News America Syndicate and a feature writer for magazines such as Longevity, American Demographics Magazine, and The Old Farmer’s Almanac.