Writing White Papers: How to Capture Readers and Keep Them Engaged

The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves.

The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics.

With this book, you will learn to:

Write white papers that stand out from the crowd

Generate sustaining, long-term sales with white papers

Grab eyeballs with words

Produce quality papers with practical, actionable steps

Write white papers that engage readers

Soft-sell by educating

Create outlines using proven formulas

Master interviewing techniques

Quickly find research data

Write the core components for any white paper

Inject persuasion into your paper

Craft compelling titles

Apply proven marketing techniques

The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves.

The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics.

With this book, you will learn to:

Write white papers that stand out from the crowd

Generate sustaining, long-term sales with white papers

Grab eyeballs with words

Produce quality papers with practical, actionable steps

Write white papers that engage readers

Soft-sell by educating

Create outlines using proven formulas

Master interviewing techniques

Quickly find research data

Write the core components for any white paper

Inject persuasion into your paper

Craft compelling titles

Apply proven marketing techniques