Yield Management: Strategies for the Service Industries

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Booknews

Fourteen articles intended for undergraduate and postgraduate students in hospitality and tourism offer a theory of the process of yield management and discuss consumer perceptions of the process. Other topics include managers' decisions about price and volume; the use of expert systems to manage increasingly complex information; and the application of yield management in the airlines, public and voluntary tourism, hotel management, and the conference and exhibition industry. Though oriented to a British readership, most is applicable elsewhere as well. Distributed by Books International. Annotation c. by Book News, Inc., Portland, Or.