1001 Advertising Tips

Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. The book covers:

— the types of words that persuade
— the images that grab consumers’ attention
— how to write copy that sells
— the colours that optimize your message
— the kinds of headlines that get the best results
— ways of making your advertising more credible
— the number of repetitions needed to sell your product
— how to launch promotions that really work
— the kinds of slogans are the most effective
— the types of layout that best attract attention
— when to use comparative advertising, humour and sex
— the importance of positioning your product or service
— when to use testimonials and endorsements
— why the choice of typeface is so important
— what to think about sponsorship and product placement
— the impact of zapping on TV ads
— the power of corporate and brand logos
— the choice of a product name

Each chapter is a well-researched mix of scientific knowledge and concrete examples. Sources include Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal. Many of the names will be familiar, such as Ogilvy, Caples, Bly and Hopkins, but other lesser-known figures are also cited.

The writing is direct and the book design is spacious, with lots of subheads. 1001 Advertising Tips contains a collection of the most effective ads dominating the market in the past ten years.

Whether you use print, billboard, television or radio advertising, this book offers proven strategies. It outlines everything you need to know to create advertisements that will make your sales soar, regardless of your budget.

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service.
- Eleven ways to make your advertising more credible
- The importance of positioning your product or service
- Creating high-impact illustrations
- Using layout and typeface to generate business
- Maximizing your results with repetition
- The impact of zapping on TV ads
- Color : what it can do for you
- Successful ways to write headlines and copy
- Comparative advertising : when to use it
- Pricing : a powerful weapon
- Choice of key word in ads
- Contests & sweepstakes : pros and cons
- The power of corporate and brand logo
- When to use testimonials and endorsements
- What kinds of slogan are the most effective
- Choosing a product name
- Advertising using 800 numbers
- Using promotion and sponsorship, and much more!
You will also find a collection of the most effective ads dominating the market in the past ten years. By providing illustrations and examples, the author teaches the reader how to build superior advertising. Hundreds of examples with explanations of how and why they worked.

Jeff Wong Young & Rubicam

The marketing/advertising practitioner will find this book a useful resource, a user friendly reminder of things to remember while working on their next campaign. The ideas are organized in points supported by examples from past advertising campaigns and illustrated throughout with actual ads to supply a visual example and make ideas clear and memorable.