Newspapers & Magazines - General & Miscellaneous, Newspapers & Magazines - Publishing, Advertising - Media & Media Planning
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Overview
How to Plan Press Advertising is one of a new series of books providing clear, concise and highly accessible introductions to using different media for advertising and selling. This practical and comprehensive handbook will prove essential reading for owners and managers of small to medium-sized businesses, as well as marketing and sales managers and directors.Book Details
Published
December 5, 1996
Publisher
Thomson Learning
Pages
160
Format
Paperback
ISBN
9780304334322