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Creativity
A Technique for Producing Ideas by James Young β€” book cover

A Technique for Producing Ideas

by James Young
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Overview

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have used the techniques in this book to generate exciting ideas on demand, at any time, on any subject. James Webb Young's unique insights will help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process.

About the Author, James Young

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

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Book Details

Published
May 9, 2012
Publisher
CreateSpace Independent Publishing Platform
Pages
38
Format
Paperback
ISBN
9781477428696

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