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Overview
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
Synopsis
This biographical dictionary provides extended profiles of 54 men and women who have shaped advertising from the nineteenth century to the present, including copywriters, empire builders, and theorists.
Booknews
A reference that provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject, and a list of major clients and advertising campaigns. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Editorials
Fifty-four men and women who played major roles in American advertising from the nineteenth century to the present are profiled in this useful and entertaining work. The signed articles discuss at length each subject's career and contributions to the field. Similar in length to entries in "Current Biography", each concludes with a bibliography of works by and about the subject and a list of his or her notable campaigns and/or clients. The editor, who teaches college-level journalism, conceived this work after searching for a good reference on the topic and not finding one. Applegate states that "if readers were familiar with the lives of creative personalities they would be in a position to understand more fully how (and why) creativity occurs. Among other accomplishments, the individuals profiled here created many famous campaigns and built large and successful agencies, as their last names are sufficient to remind us: Batten, Barton, Durstine, Osborn, Benton, Bowles, Foote, Belding, Ogilvy, McCann, Thompson, Burnett, Della Femina, etc. Nine women are the subjects of articles. Through reading each individual's story, one also gets a picture of the overall history of advertising. Since advertising affects all our lives, the appeal of this book is wide. The book concludes with a bibliography, an index, and a list of the 32 contributors with their affiliations "The Ad Men and Women" will be a good addition to all but the smallest business collections.