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Synopsis
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are_or aren't_effective in attracting consumers.
Book Details
Published
October 1, 2004
Publisher
Rowman & Littlefield Publishers, Inc.
Format
Paperback
ISBN
9780742530683