Aiga Professional Practices in Graphic Design

AIGA Professional Practices in Graphic Design is now revised and updated to cover the latest standards in the graphic design business. Structured in three parts covering relationships, management, and rights, this guide contains advice on a range of key issues to aid designers, clients, and professional advisers. Each in-depth chapter is written by an industry expert, thoroughly detailing topics such as: Professional relationships, Negotiations, Fees, Contracts, Employee and supplier relations, Structure and management of a design business, Managing large projects, Copyright and trademark issues, New technology, Safety issues, Ethical standards.

The newly revised "AIGA Standard Form for Design Services" is included, and a complete resources section highlights selected publications, Web sites, and organizations for graphic designers. No designer or design firm should do business without this book.

“Provides definitive guidelines on all aspects of the graphic design business.”—FYI

Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

• Newly revised and expanded version of an industry classic

• Up-to-the-minute! Includes web, interactive, and green design, new legislation

• Each chapter written by an authority on the subject

Tad Crawford is an attorney, publisher, and author of Legal Guide for the Visual Artist, The Graphic Design Business Book, and Business and Legal Forms for Graphic Designers. The legal affairs editor for Communication Arts magazine, he lives in New York City.