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Overview
General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations-all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.Synopsis
This guide for graphic design professionals uses plain language to explain essential business practices. All aspects of starting and running a design studio are covered, from creating a business plan through bringing in clients, negotiating contracts, and getting paid. Supplemental materials include sample contract forms and listings of relevant professional organizations. President and Publisher for Allworth Press and a former practicing attorney, Crawford is the author of many books on business and the creative professions. Annotation ©2006 Book News, Inc., Portland, OR