Art Business & Marketing, Marketing - Products & Services - General & Miscellaneous, Marketing Products, Graphic Design - General & Miscellaneous
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Overview
Okay, so your budget's ... "challenged." Good thing you're swimming in creativity! But how far can a whole lot of creativity and not much cash take you? Far. And if you need proof - not to mention a mighty dose of inspiration - here's an inside look at the stand-out promotion work of 39 design studios. You'll see more than 150 low-budget (and no-budget) pieces that made clients stop and take notice, including distinctive identity systems; self-promotions that take an unconventional approach; unforgettable humorous and witty self-promotions; special promotions for holidays and other special occasions; pro bono work that does the designer good, too; and creative collaborations between designers and other professionals - such as photographers, illustrators, copywriters and printers. You'll learn how each of these designers (from big name creatives to bright new talents) came up with a strong concept and turned it into a powerful, low-cost promotion. Plus you'll find costs and quantities of pieces (and how the budget was kept in line) ... as well as lots of ideas for making your high-ingenuity investments pay off.Book Details
Published
October 1, 1996
Publisher
North Light Books
Pages
136
Format
Hardcover
ISBN
9780891346241