Journalism, United States History - 20th Century - 1945 to 2000, Media & Communications, U.S. Politics - History, Television, U.S. Elections, Advertisting
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Overview
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes material on ad buys, a review of issue-advocacy advertising, content analyses of campaign ads and media coverage of them, and case studies of ad appeals. Annotation ©2005 Book News, Inc., Portland, ORBook Details
Published
March 15, 2005
Publisher
CQ Press
Pages
177
Format
Paperback
ISBN
9781568029337