Overview
In a rapidly moving Network Economy, you need new models and strategies to succeed. As competition gives way to "co-opetition"; as business entities find themselves each other's customers, suppliers, allies, and competitors simultaneously; and as Internet price-bots send your B-school pricing strategies the way of the typewriter, how do you win in e-business? Quality, Service, and Trust are emerging as the most powerful new enablers for successful branding, sustained differentiation, and customer loyalty, both at the consumer and the business level. Clearly and concisely, B2B and Beyond: New Business Models Built on Trust explains just how to build an "e-Trust" business that flourishes on quality, service, and trust, and leverages new and existing technologies to interact, transact, and collaborate with members of your organization's entire value chain. Arming you with a thorough understanding of security, controls, business processes, technology functions, and the development of collaborative trusting relationships, this visionary guide leads you to an e-Trust strategy that works in the Network Economy.
"B2B and Beyond challenges business and technology executives to embrace e-Business as critical to the survival and growth of their enterprises-and provides cogent assurance that they can do so without relinquishing security and control. DeMaio builds a compelling case for a new model of electronic trust (e-Trust), based on acceptance of mutual dependence and implementation of processes and technologies to manage the risks inherent in dissolving enterprise boundaries. Grounded in DeMaio's years of experience as a business and information security practitioner and consultant, and laced with analogies, fables, and real-world examples from a range of industries, B2B and Beyond provides a philosophical framework, high-level technical background, and practical implementation guidance."-Claire Hoyum, Assistant Vice President of Information Security St. Paul Companies, Inc.
Synopsis
Despite the shakeout among hotshot dot.coms, the Network Economy is here to stay. A well-planned, comprehensively designed, carefully executed, and conscientiously controlled transition into full-scale B2B (and B2B2C) is an absolute necessity if your business hopes to move forward. This book is designed to help you accomplish that transition successfully.
E-Trust requires four critical factors: reciprocity among the business entities involved; clarity of each member's responsibilities and liability; demonstration of security capabilities; and standardization of processes, interfaces, and technologies. Today's turbulent, turbocharged Network Economy necessitates an unprecedented degree of interaction, transaction, and collaboration-what some call "co-opetition"-between members of your value chain. Two or more business entities may simultaneously be each other's customer, supplier, ally, and competitor in transactions that are multidirectional, high-speed, and global.
At the crux of these complex, high-pressure new relationships must be trust. In a world where price-bots and mouse clicks make hash of old B-school-style pricing strategies, how do you capture brand differentiation and buyer loyalty? The most powerful new enablers for successful branding, sustained differentiation, and customer loyalty at both the consumer and business levels are Quality, Service, and Trust. Maintaining the highest level of Quality, Service, and Trust is not just the high-ground option for the select few. It is an absolutely necessary strategy for market survival.
B2B and Beyond: New Business Models Built on Trust is a guide to building e-Trust while maintaining the level of security and control your organization needs to compete. Written by enterprise security expert Harry DeMaio with contributions from leading consultants at Deloitte & Touche, it gives you a clear vision of the challenges of B2B and how they will change the way you do business today and strategize for tomorrow. While building e-Trust is the price of staying in the game, DeMaio shows you how to do it without exposing your corporate throat to the wolf pack.
He explains:
* The key B2B variants
* How to manage and prosper in a sea of partnerships and alliances
* Whom to trust and why
* What trust tools and procedures you need
* How much is enough security?
* What skills and management structures you need
Presenting proven solutions and approaches, B2B and Beyond offers a clear, readable, concise view of what it takes to carry off a trustworthy e-business that successfully balances trust, security, and control.