Networking & Telecommunications, E-Commerce, Business Technology, Marketing, Enterprise Computing Systems, Management & Leadership
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Overview
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships to customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). E-Commerce Strategies deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation is relevant to their own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions--what Microsoft calls a Digital Nervous System (DNS).- Uniquely helps IT decision-makers choose when and how to implement enterprise-wide e-commerce solutions based upon Microsoft technologies.
- Provides IT decision-makers with a broad education about available e-commerce solutions for the enterprise.
- Supplies in-depth case studies that IT decision-makers can apply to their own businesses.
- Helps IT decision-makers understand issues they may face in planning enterprise e-commerce solutions
Book Details
Published
April 1, 2000
Publisher
Redmond, Wash. : Microsoft Press, c2000
Pages
341
Format
Hardcover
ISBN
9780735607231