Business & Economics, Industries
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Synopsis
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Book Details
Published
September 1, 2008
Publisher
Rowman & Littlefield Publishers, Inc.
Format
Hardcover
ISBN
9780742555402