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Newspapers & Magazines - General & Miscellaneous, Graphic Design - General & Miscellaneous, Graphic Design - Typography, Advertising - Technique & Practice
Bare Bones Of Advertising Print Design by Robyn Blakeman β€” book cover

Bare Bones Of Advertising Print Design

by Robyn Blakeman
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Overview

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Synopsis

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

About the Author, Robyn Blakeman

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.

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Editorials

Quill and Scroll

Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book.

Book Details

Published
October 1, 2004
Publisher
Rowman & Littlefield Publishers, Inc.
Pages
194
Format
Paperback
ISBN
9780742529625

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