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Graphic Design - General & Miscellaneous, Graphic Design - Typography, Advertising - Technique & Practice
Best Direct Response Design by Rockport Publishers Staff — book cover

Best Direct Response Design

by Rockport Publishers Staff
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Overview

In today's high-tech age of electronic mail, fax machines, and the Internet, it is imperative that direct response marketing design ideas stay fresh. This new volume from Rockport Publishers presents a magnificent collection of the best new direct response advertisements and promotions created by top designers today. Brief captions describe the creation process, software, materials used, special design tricks and techniques, and the designer's process for meeting the client's needs and expectations.

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Book Details

Published
October 15, 1997
Publisher
Rockport Publishers Inc.
Pages
160
Format
Paperback
ISBN
9781564963642

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