Direct Marketing, Graphic Design - General & Miscellaneous, Graphic Design - Typography, Advertising - Technique & Practice

Direct Response Graphics

Name: Direct Response Graphics
Author: Cheryl Dangel Cullen
ISBN: 9781564966292

by Cullen, Cheryl Dangel

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Overview

Direct mail or e-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions.
--Features more than 130 direct response designs from top international designers.
--Clients range from large corporations to small retail shops to self-promotions.
--Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quantity printed, and objectives.
--To establish some guidelines and erect framework for a direct response campaign, chapters include working tips from marketing pro Morgan Shorey, president and founder of the List, whose business it is to help members of the creative industry market themselves.

Cullen writes from her home near Ann Arbor, Michigan. There, she oversees operations for Cullen Communications, a public relations firm she founded in1993. Cullen specializes in orchestrating public-relations campaigns and advertising programs, including writing and design projects, for a national base of business-to-business and consumer clients.