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Basic Marketing Research by Naresh K Malhotra — book cover

Basic Marketing Research

by Naresh K Malhotra
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Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Book Details

Published
July 27, 2011
Publisher
Prentice Hall
Pages
672
Format
Paperback
ISBN
9780132544481

More by Naresh K Malhotra

Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation
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Review of Marketing Research
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