Advertising - General & Miscellaneous, Market Research, Graphic Design - General & Miscellaneous, Business Research
Visual Consumption
Jonathan E. Schroeder
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Overview
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior.Synopsis
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior.
Book Details
Published
April 1, 2005
Publisher
Taylor & Francis, Inc.
Pages
208
Format
Paperback
ISBN
9780415366250