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Labor & Business Figures - Biography, Food & Beverage Industry, Business
Ben and Jerry : The Real Scoop! by Jules Older, Lyn Severance β€” book cover

Ben and Jerry : The Real Scoop!

by Jules Older, Lyn Severance
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Overview

How did two lovable, pudgy, and not-very-ambitious American boys grow up to make the best ice cream in the world? How did they become heros for idealists, and role models for a new generation of business leaders?Like the euphoric flavors Ben & Jerry made famous, The Real Scoop! is a rich mixture of delicious adventure and big chunks of fun, including: Ben & Jerry's Trivia Quiz, Hippie Days & Heath Bar Nights, Lifetime Flavor Checklist, What the Doughboy was Afraid Of, and Ben & Jerry's Make Your Own Rock'n Roll Ice Cream.

A light-hearted look at the background of the two men who founded Ben & Jerry's ice cream company and how their business got started.

Synopsis

How Did Two Lovable, Pudgy, and not-very-ambitious American boys grow up to make the best ice cream in the world? How did they become heroes for idealists, and role models for a new generation of business leaders?Like the euphoric flavors Ben & Jerry made famous, The Real Scoop! is a rich mixture of delicious adventure and big chunks of fun, including: -- Ben & Jerry's Trivia Quiz-- Hippie Days & Heath Bar Nights-- Lifetime Flavor Checklist-- What the Doughboy Was Afraid Of-- Ben & Jerry's Make Your Own Rock'n Roll Ice Cream

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Book Details

Published
September 19, 1996
Publisher
W. W. Norton & Co.
Pages
80
Format
Paperback
ISBN
9781881527046

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