Building Design Strategy: Using Design to Achieve Key Business Objectives

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Building Design Strategy offers innovative insights on using design as a strategic resource. Editors Thomas Lockwood and Thomas Walton of Design Management Institute have gathered wisdom from more than 25 international experts, including CEOs and presidents of major brand management firms, engineers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Motorola and Microsoft to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design, including:

 ▪ building a brand image ▪ improving return on investment ▪ improving usability and sustainability ▪ increasing customer satisfaction ▪ improving development processes ▪ entering new markets ▪  discovering and eliminating bias and weakness ▪ learning to see the big picture ▪ clearing up misconceptions

Thomas Lockwood is president of The Design Management Institute and an international authority
on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.