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Editorials
Booknews
Schutzer explains how to evaluate, sell, implement, and exploit new computer technology for specific business goals, addressing how computers can benefit all phases of a business--including planning, marketing, sales, trading, product design, manufacturing and distribution, new product introduction, pricing, and management control. Includes numerous case studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
January 10, 1991
Publisher
New York : Van Nostrand Reinhold, c1991.
Pages
230
Format
Hardcover
ISBN
9780442318796