Enterprise Computing - General & Miscellaneous, Management Information Systems (MIS), E-Commerce - Reference, Business Technology - Information Systems, Management - Technology, Management - Professional & Reference, Business - General & Miscellaneous
Introduction to Information Systems
James A. O'Brien, George MarakasLog in to track your reading progress.
Overview
O’Brien’s Introduction to Information Systems 13e continues to reflect the movement toward enterprise-wide business applications. George Marakas from the University of Kansas joins as a co-author on this new edition. New real world case studies correspond with this curriculum shift. The text’s focus is on teaching the general business manager how to use and manage the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.Synopsis
O’Brien’s Introduction to Information Systems 13e continues to reflect the movement toward enterprise-wide business applications. George Marakas from the University of Kansas joins as a co-author on this new edition. New real world case studies correspond with this curriculum shift. The text’s focus is on teaching the general business manager how to use and manage the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
Book Details
Published
January 1, 2006
Publisher
McGraw-Hill Companies, The
Pages
576
Format
Hardcover
ISBN
9780073043555